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CNBC

Disney's new parks boss outlines investment strategy, with superfans at the fore

Monday, August 17, 2026


Thomas Mazloum, chief of Disney Experiences, outlined an investment strategy focused on both frequent and occasional park visitors. Mazloum's approach aims to address the spending patterns and preferences of different visitor segments. Disney operates theme parks globally including locations in California, Florida, Tokyo, Paris, Hong Kong, and Shanghai.

Original reporting: https://www.cnbc.com/2026/08/17/disney-parks-strategy-superfans-mazloum.html

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