CNBC
Disney's new parks boss outlines investment strategy, with superfans at the fore
Monday, August 17, 2026
Thomas Mazloum, chief of Disney Experiences, outlined an investment strategy focused on both frequent and occasional park visitors. Mazloum's approach aims to address the spending patterns and preferences of different visitor segments. Disney operates theme parks globally including locations in California, Florida, Tokyo, Paris, Hong Kong, and Shanghai.
Original reporting: https://www.cnbc.com/2026/08/17/disney-parks-strategy-superfans-mazloum.html
