CNBC
Ferrari Luce: Polarizing EV debut becomes a $40 million collector’s item
Monday, August 17, 2026
Ferrari's first fully electric vehicle, the Luce, sold at auction for approximately $40 million nearly three months after the company unveiled the model at a price of 550,000 euros (roughly $640,000). The sale price significantly exceeded the original listing price.
Original reporting: https://www.cnbc.com/2026/08/17/ferrari-luce-electric-car-autos.html
