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CNBC

Ferrari Luce: Polarizing EV debut becomes a $40 million collector’s item

Monday, August 17, 2026


Ferrari's first fully electric vehicle, the Luce, sold at auction for approximately $40 million nearly three months after the company unveiled the model at a price of 550,000 euros (roughly $640,000). The sale price significantly exceeded the original listing price.

Original reporting: https://www.cnbc.com/2026/08/17/ferrari-luce-electric-car-autos.html

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