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MarketWatch

Ballet flats are so popular that even brands like Birkenstock and Crocs are cashing in on the trend

Saturday, August 15, 2026


Ballet flats have become a category that attracts multiple footwear brands beyond traditional shoe makers. Birkenstock and Crocs have both released ballet flat designs, joining established shoemakers in offering the style. The resurgence has been attributed to nostalgia and adoption by younger consumers, including pairings with running shorts. Sales data on the category's growth was not provided in available sources.

Original reporting: https://www.marketwatch.com/story/ballet-flats-are-so-popular-that-even-brands-like-birkenstock-and-crocs-are-cashing-in-on-the-trend-3d44997c?mod=mw_rss_topstories

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