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Bloomberg

India Food Watchdog Targets Energy Drinks Including Red Bull for Misbranding

Thursday, July 2, 2026


India's food regulator issued notices to at least six energy-drink manufacturers, including Red Bull GmbH's local unit, regarding their product labeling and claims. The Food Safety and Standards Authority of India cited alleged misbranding violations. The action affects a growing segment of the Indian beverage market. No specific timeline for resolution or penalties was provided in the regulator's announcement.

Original reporting: https://www.bloomberg.com/news/articles/2026-07-02/india-food-watchdog-targets-energy-drinks-including-red-bull-for-misbranding

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