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Wired

These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI

Friday, August 14, 2026


Joi AI hired 10 people for a month-long study involving use of the company's AI companions. The company stated the practice could address what it described as male loneliness. Joi AI framed the study as a "wellness" initiative.

Original reporting: https://www.wired.com/story/these-masturbation-consultants-were-hired-to-pleasure-themselves-using-ai/

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