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Amazon is designing its own AI chips for Echo, Fire TV and future devices, exec tells CNBC

Thursday, July 2, 2026


Amazon is designing custom chips for Echo devices, Fire TV, and future products, according to Panos Panay, the company's hardware chief. Panay made the announcement during an interview with CNBC. The chips are intended to support artificial intelligence capabilities across these product lines. Amazon did not provide a timeline for deployment or specifications for the custom processors.

Original reporting: https://www.cnbc.com/2026/07/02/amazon-ai-chips-devices.html

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