MarketWatch
These workers have charisma, confidence — and no fear of AI taking their jobs. They’re the personality hires.
Thursday, August 13, 2026
Employers are increasingly hiring workers based on personality traits including coachability, curiosity, reliability, and comfort asking for clarification, according to recruitment discussions. Companies report that these qualities are difficult to replicate through automation. Workers hired primarily for these interpersonal attributes have been termed "personality hires" in hiring literature.
