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The Verge

Guitar company D’Addario admits that AI music was used in a promotional video

Wednesday, August 12, 2026


D'Addario acknowledged using AI music generation software Suno in a promotional video after initially denying the use. The company had previously offered alternative explanations for the audio, including technical export issues and plugin effects. The admission came after two weeks of public dispute over whether AI-generated music appeared in the promotional material.

Original reporting: https://www.theverge.com/ai-artificial-intelligence/978982/daddario-guitar-ai-music-suno

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