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Bloomberg

Phoebe Gates Knew Phia App Took Credit For Sales It Didn’t Drive

Tuesday, August 11, 2026


Phoebe Gates and Sophia Kianni, co-founders of Phia, pushed for features in the startup's software that attributed sales credit to the app that it did not generate. Bloomberg reported the founders were aware of the practice for at least seven months.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-11/gates-knew-phia-took-credit-for-sales-it-didn-t-drive-video

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