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Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop

Wednesday, July 1, 2026


General Mills announced plans to expand its pet food division and introduce protein-enriched versions of Cheerios breakfast cereal. The company cited rising demand for pet products and consumer interest in higher-protein breakfast options. A General Mills executive stated that cat food sales have grown significantly. The moves are part of the company's strategy to address consumer spending patterns during periods of economic uncertainty.

Original reporting: https://www.marketwatch.com/story/protein-packed-cheerios-and-cat-food-how-general-mills-plans-to-combat-a-tough-spending-backdrop-90734fed?mod=mw_rss_topstories

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