MarketWatch
Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop
Wednesday, July 1, 2026
General Mills announced plans to expand its pet food division and introduce protein-enriched versions of Cheerios breakfast cereal. The company cited rising demand for pet products and consumer interest in higher-protein breakfast options. A General Mills executive stated that cat food sales have grown significantly. The moves are part of the company's strategy to address consumer spending patterns during periods of economic uncertainty.
