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Bloomberg

LIV Golf Tries to Survive Without Saudi Billions

Saturday, August 8, 2026


LIV Golf is seeking new investments and preparing to reduce purse sizes and guaranteed player payments, according to Bloomberg. The league's operational model has relied on funding from Saudi Arabia. Retaining players including Jon Rahm and Bryson DeChambeau while building fan attendance and generating independent revenue are stated priorities for the organization's continued operation.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-08/liv-golf-tries-to-survive-without-saudi-billions-video

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