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Bloomberg

Under Armour Cuts Sales View on Softer Demand Around the World

Friday, August 7, 2026


Under Armour lowered its annual revenue forecast to a mid-single digit percentage decline, citing softer demand across North America, Asia-Pacific, and Europe and the Middle East. CEO Kevin Plank attributed the reduction to a challenging consumer demand environment. The company previously expected a smaller revenue decrease.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-07/under-armour-cuts-sales-view-on-softer-demand-video

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