CNBC
Whatnot valued at $20 billion as live shopping continues to boom
Friday, August 7, 2026
Whatnot, a live commerce platform, reached a $20 billion valuation. The company facilitates real-time shopping experiences where sellers broadcast product demonstrations and sales to viewers. Live shopping platforms have expanded their user bases and transaction volumes over the past two years.
Original reporting: https://www.cnbc.com/2026/08/07/whatnot-live-shopping-valuation-20-billion.html
