CNBC
Ford's new 'Fathom' electric pickup truck will start at $28,000
Thursday, August 6, 2026
Ford announced a new electric pickup truck called Fathom with a starting price of $28,000. The vehicle will be built on Ford's Universal Electric Vehicle platform. The company has stated this platform is central to its strategy for profitability in electric vehicle manufacturing.
Original reporting: https://www.cnbc.com/2026/08/06/ford-fathom-pickup-truck-price.html