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TechCrunch

Ford’s new electric truck, ‘Fathom’, starts at $28,350

Thursday, August 6, 2026


Ford announced Thursday that its new electric truck, Fathom, will start at $28,350 and arrive in fall 2027. The company said it will not reveal the vehicle's design until early 2027.

Original reporting: https://techcrunch.com/2026/08/06/fords-new-electric-truck-fathom-starts-at-28350/

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Ford picks "Fathom" for its affordable truck name, starts at $28,350