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MarketWatch

This mom spent $2,000 on her kindergartner as viral ‘back-to-school hauls’ on TikTok and YouTube spin out of control

Thursday, August 6, 2026


A mother spent $2,000 on school supplies and clothing for her kindergarten-aged child, citing social media trends as a factor in the spending decision. Back-to-school expenses have increased due to inflation affecting prices for supplies and clothing. Parents on TikTok and YouTube have posted videos documenting their school shopping purchases, which some families report influences their own spending decisions.

Original reporting: https://www.marketwatch.com/story/this-mom-spent-2-000-on-her-kindergartner-as-viral-back-to-school-hauls-on-tiktok-and-youtube-spin-out-of-control-0be2949d?mod=mw_rss_topstories

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