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Bloomberg

Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups

Thursday, August 6, 2026


Planet Fitness Inc. lowered its profit outlook while increasing marketing spending and adjusting pricing to address declining member sign-ups. The company reported the changes during its most recent earnings update. Planet Fitness operates approximately 2,500 locations across North America.

Original reporting: https://www.bloomberg.com/news/articles/2026-08-06/planet-fitness-cuts-outlook-on-sluggish-member-sign-ups

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