Wayfair Sees Momentum as Stores, High-End Goods Draw Consumers

Kate Gulliver, chief financial officer at Wayfair, attributed the company's sales momentum to long-term initiatives focused on improving customer experience. Wayfair added Perigold, a premium brand, and opened brick-and-mortar stores, which drew higher-income consumers and new customers to the company. Gulliver did not provide specific sales figures or timelines for the initiatives.

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