The Verge
Samsung’s HDR10 Plus Advanced is launching this month on Prime Video
Tuesday, August 4, 2026
Samsung's HDR10 Plus Advanced specification is launching on Prime Video this month, according to Samsung. Samsung's 2026 television lineup will support the technology, which uses additional metadata to adjust HDR display settings based on content.
Original reporting: https://www.theverge.com/gadgets/975085/samsung-hdr-10-plus-advanced-prime-video