Title: TikTok Expanding Services Beyond Short-Form Video

TikTok has added features including shopping, payments, and messaging to its platform in recent months. The company has not publicly stated a formal strategy to become a "super app," a term referring to platforms offering multiple services. Industry analysts have noted the expansion mirrors strategies used by other major tech platforms. TikTok's parent company ByteDance operates a super app model in China through its Douyin platform.

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