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Bloomberg

Luxury Spending Drives Running Culture

Sunday, August 2, 2026


Running apparel and accessory brands have seen increased sales as consumers purchase premium gear, according to Bloomberg Retail Reporter Lily Meier. Meier attributed the trend to run clubs, which have grown in popularity and created demand for high-end performance clothing and accessories. She noted that expensive athletic wear combines functional design with fashion elements, while running itself remains accessible to people using basic equipment.

Original reporting: https://www.bloomberg.com/news/videos/2026-08-02/luxury-spending-drives-running-culture-video

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