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MarketWatch

How Apple’s cheap MacBook Neo sparked a war in budget laptops

Sunday, August 2, 2026


Apple released a MacBook model marketed at a lower price point, prompting competitors to adjust their product strategies.

Original reporting: https://www.marketwatch.com/story/how-apples-cheap-macbook-neo-sparked-a-war-in-budget-laptops-8fbaf839?mod=mw_rss_topstories

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