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Bloomberg

Nike, Adidas Compete for World Cup Dominance

Wednesday, July 1, 2026


Nike and Adidas are competing to supply uniforms and gear to national teams at the World Cup. Bloomberg Opinion contributor Andrea Felsted analyzed the sportswear market competition between the two companies. The analysis was published by Bloomberg Television.

Original reporting: https://www.bloomberg.com/news/videos/2026-07-01/nike-adidas-compete-for-world-cup-dominance-video

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