Tim Cook’s lasting legacy: Keeping Apple’s eye on the ball

Apple maintained its focus on hardware, software, and services as its primary business operations during Tim Cook's tenure as CEO. Cook did not pursue diversification into other sectors despite investor and analyst suggestions to expand the company's business model. Apple's revenue increased from approximately $156 billion in fiscal 2014 to over $391 billion in fiscal 2024, according to the company's financial filings.

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