BBC
Peak District's rebrand deal brings in cash - but also criticism
Saturday, August 1, 2026
The Peak District National Park Authority signed a sponsorship agreement with automotive company Skoda. The deal generated funding for the park's operations and marketing efforts. Other national parks have not announced similar corporate sponsorship arrangements as of the article's publication date.
Original reporting: https://www.bbc.co.uk/news/articles/c235gykvjkjo?at_medium=RSS&at_campaign=rss