NewsGuard Backer Publicis Buying AdTech Company that Pitched Blacklists as 'Anti-Racism' Tool

Publicis Groupe agreed to acquire LiveRamp for $2.2 billion. Publicis led the 2018 seed round of funding for NewsGuard, an organization that maintains lists of news outlets. LiveRamp's former head of products published an article in Forbes arguing that ad-blocking technology related to efforts against racism in the tech industry.

Next story