CNBC
FIFA tests the limits of private equity in sports with World Cup subsidiary sale
Friday, July 31, 2026
FIFA proposed selling a 20% stake in the World Cup's commercial operations. UEFA and Concacaf rejected the plan. The proposal would have involved a private equity firm acquiring a minority stake in the tournament's revenue streams.
Original reporting: https://www.cnbc.com/2026/07/31/fifa-world-cup-private-equity-sports.html