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Ars Technica

Netflix now requires every user profile to be tied to unique email address

Friday, June 26, 2026


**Netflix requires unique email address for each user profile**

Netflix implemented a policy change beginning June 15 that links each user profile to a unique email address. Previously, multiple profiles could share a single login credential. The company stated the change aims to verify account ownership and manage password sharing across households.

Original reporting: https://arstechnica.com/gadgets/2026/06/netflix-now-requires-every-user-profile-to-be-tied-to-unique-email-address/

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