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CNBC

Tim Cook sees Apple's hybrid AI strategy as a 'competitive weapon'

Friday, July 31, 2026


Apple's Chief Executive Officer Tim Cook stated that the company will charge for artificial intelligence services through iCloud prior to the launch of Siri AI. Cook did not provide specific pricing details or a launch date in the statement.

Original reporting: https://www.cnbc.com/2026/07/30/tim-cook-sees-apples-hybrid-ai-strategy-as-a-competitive-weapon-.html

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