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The Verge

Tim Cook hints at iCloud Plus tier for AI power users

Thursday, July 30, 2026


During an earnings call Thursday, Apple CEO Tim Cook indicated the company is considering an iCloud Plus tier that would allow users to pay for increased Apple Intelligence usage limits. Cook stated he expects people will use Apple Intelligence and an upgraded Siri AI "a lot." The company has not announced specific pricing, features, or a launch date for such a tier.

Original reporting: https://www.theverge.com/tech/973552/apple-ceo-tim-cook-icloud-plus-ai

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