F1 boss invokes George Lucas while talking about how the series can appeal to new fans

Stefano Domenicali, Formula 1 president and chief executive, said George Lucas spoke with him in Hungary about attracting new fans to the sport. Domenicali did not specify the date of the conversation or provide details about what Lucas advised. The statement generated discussion among F1 stakeholders about how the series markets itself to audiences unfamiliar with racing.

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