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Bloomberg

Womenswear Firm Reformation Opens Flat After $210.9 Million IPO

Thursday, July 30, 2026


Reformation Inc., a sustainable womenswear brand, raised $210.9 million through an initial public offering priced at the bottom of its marketed range. The company opened at its IPO price on Thursday in its trading debut. Reformation is backed by private equity firm Permira.

Original reporting: https://www.bloomberg.com/news/articles/2026-07-30/womenswear-firm-reformation-opens-flat-after-210-9-million-ipo

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