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CNBC

Wealth managers face a new challenger: their clients’ AI chatbots

Thursday, July 30, 2026


Wealth management firms are contending with increased use of artificial intelligence chatbots by clients seeking financial guidance. Industry leaders acknowledge that large language models can perform certain analytical tasks but maintain that personalized advisory services remain distinct from automated systems. The shift reflects broader adoption of AI tools across financial services, though the extent to which chatbots will displace traditional wealth management roles remains uncertain.

Original reporting: https://www.cnbc.com/2026/07/30/wealth-managers-ai-chatbots.html

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