← All stories · business

MarketWatch

The World Cup winners wore Adidas shirts. But the company’s investors are still crying foul.

Thursday, July 30, 2026

Adidas reported a 30% increase in marketing expenditure, and its stock declined 17% following the announcement.

Original reporting: https://www.marketwatch.com/story/the-world-cup-winners-wore-adidas-shirts-but-the-companys-investors-are-still-crying-foul-2224d39a?mod=mw_rss_topstories

Next story

Lloyds Banking Group CEO on Earnings, 2030 Plan→