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MarketWatch

Starbucks is becoming cool again. Here’s how it pulled off its turnaround.

Wednesday, July 29, 2026


Starbucks reported increased earnings driven by new product offerings, accelerated service speeds, and expanded food selections. The company introduced menu items aimed at attracting customers and implemented operational changes to reduce wait times. Financial results reflected gains in comparable store sales during the reported period.

Original reporting: https://www.marketwatch.com/story/starbucks-is-becoming-cool-again-heres-how-it-pulled-off-its-turnaround-d2949e64?mod=mw_rss_topstories

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