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Bloomberg

Greggs Burns Short Sellers With Rally Sparked by Summertime Menu

Wednesday, July 29, 2026


Greggs Plc shares rose after the bakery chain introduced cold menu items including iced matcha and salads during warm weather in Britain. The company's stock gains resulted in losses for investors who had bet on the share price to decline. Greggs is known for its hot sausage rolls and other baked goods.

Original reporting: https://www.bloomberg.com/news/articles/2026-07-29/greggs-burns-short-sellers-with-rally-sparked-by-summertime-menu

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