BBC
Matcha and protein pivot pays off for Greggs as profits rise
Wednesday, July 29, 2026
Greggs reported increased profits and attributed the gains to menu changes including matcha and protein offerings, according to the company. The bakery chain stated it is adjusting its menu "in line with changing tastes and trends." The chain did not provide specific financial figures in the available statement.
Original reporting: https://www.bbc.co.uk/news/articles/cx2r0nyx99yo?at_medium=RSS&at_campaign=rss
