BBC
Why Wimbledon is serving Indian ice cream and Bollywood beats
Tuesday, July 28, 2026
Wimbledon announced food and entertainment offerings featuring Indian ice cream and Bollywood music as part of its 2026 programming. The move reflects an effort to attract audiences in India, where cricket is the dominant sport. The changes represent a shift from the tournament's historical focus on traditional British refreshments and entertainment.
Original reporting: https://www.bbc.co.uk/news/articles/ckgdz0420xzo?at_medium=RSS&at_campaign=rss