Ford Cashes In on Sales of High-Margin SUVs

Ford Motor Co. reported earnings that exceeded Wall Street estimates and raised its full-year outlook, citing higher vehicle prices and increased sales of sport-utility vehicles. Erin Keating, an executive analyst at Cox Automotive, stated that U.S. consumers are purchasing more expensive full-size pickups and SUVs while some brands continue to offer mid-size SUV options. This marks Ford's second outlook increase in 2026.

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