The Verge
Apple launches ‘Upgrade’ program to lease new devices
Tuesday, July 28, 2026
Apple launched a leasing program called "Apple Upgrade" on [date] in the United States that allows customers to lease iPhones, Macs, iPads, and Apple Watches. The program operates similarly to automotive leasing, with an option for customers to purchase devices at the end of their lease term. The service is available to U.S. customers starting [date].
