As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

NBCUniversal and YouTube announced a multi-year partnership on Monday that will make Peacock's Premium plan available to YouTube Premium subscribers in the U.S. beginning in early 2027. The deal gives YouTube Premium members access to Peacock content as part of their subscription. NBCUniversal said the arrangement represents its strategy of expanding distribution through partnerships rather than pursuing acquisitions.

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