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Cracker Barrel CEO out on heels of failed rebrand that removed Uncle Herschel logo, infuriated customers
Monday, July 27, 2026
Julie Masino exited her position as Cracker Barrel CEO following the company's logo redesign, which removed the Uncle Herschel imagery. The rebrand generated customer backlash and led to calls for boycotts on social media. Cracker Barrel did not immediately announce a replacement CEO or details about the leadership transition.
