CNBC
Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Monday, July 27, 2026
Ford is expanding its accessory and parts business. The U.S. automotive aftermarket industry is valued at $53 billion annually, according to the company's assessment.
Original reporting: https://www.cnbc.com/2026/07/27/ford-vehicle-customization-bronco.html