The Verge
Roku raises streaming hardware prices by up to $50
Friday, July 24, 2026
Roku increased prices on its streaming hardware, with the Roku HD Streaming Stick rising from $29.99 to $39.99, according to The Desk. Price increases across the company's other devices ranged up to $50. The pricing changes apply to Roku's full hardware lineup.
Original reporting: https://www.theverge.com/streaming/970814/roku-streaming-price-increase
